16 Best SEO Link Building Software Solutions for [year]

Link building is an important part of your SEO strategy. Mentions from trustworthy sources across the web do make a difference to the reputation and credibility of your site. 

Google and other search engines take backlinks (links pointing toward your site) pretty seriously. 

But link building activities take time and the proper resources to take care of. Luckily there are a lot many link building software available each with its own set of unique features and functionalities. 

Among the many tools available, we have listed down the best that are available in the market in [year] to help you streamline your link building activities. 

Go through this guide to learn more about each of them and how they can help you in building your backlink profile. 

1. Backlink Tracker Sheet with Auto-Link Checker Script – SERP Forge

This is our very own tool and we love it. Why?

Because it does its task, quite efficiently. And, that is monitoring your backlinks regularly and alerting you about their whereabouts.  

But what was the need for a new tool? Aren’t there many already in the market? 

Yes, there are. And we ourselves tried many of them. However, some of them were quite expensive, while some others provided features that were clubbed with so many others. 

So, we thought, why not create our own tool? After a few trials, we came up with this Google Sheets-based tracker that includes an automated backlink checker script with 98% accuracy. So, you can track your backlinks in real time without the expense or hassle of a costly tool. 

It also comes with daily notifications, so that you’re always in the know if any backlinks are removed.

All of these at just $5, for a lifetime. 

After we were satisfied with the results of this tool, we thought of bringing the same to you. So that you too can enjoy the benefits of a good quality backlink tracker tool at a very low price. 

2. Ahrefs

Talking about Ahrefs is like talking about one of the most favorite and well-rounded SEO software in the industry. 

It is power-packed with a great many features and although not all its features are related to link building, a number of its features provide great insights that help you build high quality backlinks. 

Some of its features are:

Backlink explorer

You can use this tool to explore the backlinks of your or your competitor’s website. For example, you can use this tool to analyze a competitor’s top backlinks. 

Suppose your competitor is earning links from a popular industry blog. For instance, say your competitor is Neil Patel. 

Above attached is the screenshot of backlinks for Neil Patel’s website. Here you can see the article from his blog that has gotten links from sites like answerthepublic or estragiotrinee. 

You can create similar high-value content like Neil Patel and reach out to the same blog for links. 

Content explorer

With this extraordinary tool, you get the chance to find popular content and backlink opportunities. 

For example, you can search for your brand name and see if there’s any unlinked brand mention of yours.

Say, you run a garments manufacturing company and search for your brand name to find out there’s mention of your brand but no links. 

Above in the screenshot, you can see that for the garment manufacturing company Rhysley, there are some unlinked brand mentions on sites like hindustantimes or indianexpress. 

If you are Rhysley, you can reach out to the blog owner and request a link. 

Apart from these functions, the mentionable tools in Ahrefs for link building include:

• Competitor analysis: Reverse engineers the link building strategy of your competitor
• Link intersect tool: Finds websites linking to your competitor but not yours
• Rank tracker: Monitors keyword rankings and evaluates the impact of your link building efforts
• Batch analysis: Analyzes backlink data for up to 200 URLs simultaneously
• Alerts: Provides notifications for new backlinks, lost links, and brand mentions

All these tools have specific functionalities very useful for link building purposes. If you are looking for a comprehensive SEO link building software, Ahrefs is a must for you. 

3. Serpzilla

Looking for a convenient, automated backlink marketplace?

Serpzilla is a global off-page SEO platform that provides access to a large catalog of websites for Google-friendly backlinks and guest posting opportunities.

Multiple filters

Serpzilla includes an advanced filtering system that lets users sort potential link placements by geolocation, language, niche, relevance, and key SEO metrics such as domain rating.

It also pulls real-time data from tools like Semrush, Ahrefs, and Majestic. There’s also an AI-powered Smart Topic tool that suggests relevant link options based on content and niche.

Free Trial/Pricing policy

Serpzilla follows a pay-as-you-go model. All features are available from the start, and users only pay for the link placements they choose. The platform itself can be used without an upfront subscription.

Other Notable Features

• A huge backlink marketplace.
• Guest blogging and outreach automation.
• Convenient dashboard to monitor your link building campaigns.
• Preset link prospect collections.
• Extensive knowledge base at your service.
• Highly customizable settings.

4. Hunter.io

Want to find emails? Hunter.io is the link building software you should look forward to.

It’s a powerful email finding and outreach tool that you can use to discover contacts and verify emails. 

Some of its functionalities include:

Email finder

Use this tool to find professional email addresses associated with a specific individual or domain.

Say, you are trying to find the email address of John Doe at Example Company. Input John Doe and example.com and Hunter.io will generate possible combinations of email addresses. It will also show what are the chances of those being accurate.

You can then use the addresses to contact content managers of high-authority domains for backlink outreach.

Domain search

This tool extracts all publicly available email addresses associated with a domain. Enter the domain address and the tool will list down email addresses of all editors and contributors. Then, identify the best contacts for guest post pitches. 

Bulk email finder

Use this tool to find email addresses for multiple domains and names simultaneously. 

Say, you are working on a campaign to reach out to 50 bloggers. Just fill out their names and domains, and Hunter.io will populate the email addresses in one go. 

You can use this feature for automating link discovery for large scale link building campaigns. 

Apart from these, there are multiple other functionalities in this tool, and those include:

• Email verifier: Use this feature to verify email addresses that are supposed to reduce bounce rates
• Author finder: Finds out the author’s name and contact details of an article.
• API Integration: This feature integrates Hunter.io with Google Sheets or custom applications.
• Confidence scores: Assign a confidence score to each email found. 

In short, Hunter.io is the best link building software dedicated to finding emails for outreach or marketing purposes.

5. Respona

Looking for a comprehensive outreach tool for link building and PR campaigns? Look no further than Respona. 

This tool combines prospecting, outreach automation, and AI-driven personalization to help users create targeted content. 

Some of its functionalities include:

Content-based prospecting

Search for relevant content and see whom you can link to using this functionality within this tool.

For example, if you are making a new study on sustainable energy, search for ‘Top Renewable Energy Articles.’ Respona will list relevant articles and authors.

You can then find the authors of high-performing articles to pitch your study for links. 

AI-driven personalization

Use this feature to automate personalized email creation. 

Just add the recipient’s website or content and Respona can craft custom email templates based on the type of content.

You can easily scale your outreach campaign without compromising personalization. 

Backlink outreach

You can use this feature to identify linking opportunities and automate outreach efforts.

For instance, you can search for broken links on competitor resource pages. With Respona, you can pitch your content for broken or outdated links.

You can also prioritize high-authority domains for impactful backlinks.

The other mentionable features include:

• Built-in contact finder: Extracts contact details of authors or webmasters from targeted pages
• Relationship management: Keeps track of interactions with prospects and organizes outreach history
• Integration with SEO tools: Integrates easily with tools like Ahrefs, SEMRush, and Google Analytics.
• PR outreach: PR professionals can use this feature to pitch stories to journalists and bloggers.
• Campaign automation: Automates email sequences, including follow-ups, based on prospect behavior.  
• Template library: Offers customizable email templates for outreach campaigns like guest posts and broken link replacement.

With these varieties of features available within one software, Persona claims its spot as one of the best SEO link building software available. 

6. SE Ranking

Looking for a versatile SEO and marketing platform for tasks such as keyword research, link building, and competitor analysis? SE Ranking is the tool.

Here’s a list of features that you could use to streamline your link building process.

Backlink monitoring

With this feature, you can track the backlinks of your or your competitors. It will provide you with detailed metrics such as Domain Authority, anchor texts, and dofollow/nofollow status. 

As an example, you can monitor a newly acquired backlink and check if it’s active and indexed. This tool will alert you to take corrective action if a backlink from a high authority site suddenly disappears. 

Track the effectiveness of your link building campaign using this feature. 

Backlink gap analyzer

Use this tool to highlight domains linking to your competitors but not yours, suggesting potential outreach targets.

For instance, you can analyze a competitor’s website ranking higher for ‘best fitness gadgets,’ and find that their backlinks include mentions from a high authority domain, say, technews.com. 

The bright idea would be to target the same site for your outreach campaign. 

You can also create a priority list of high-authority domains shared by multiple competitors.

Competitor analysis

This feature provides a comprehensive analysis of competitors’ SEO strategies, including backlink profiles, traffic stats, and keyword performance.

Using this feature you can easily find out which backlinks are driving traffic and rankings for your competitors. 

For instance, if a competitor gains backlinks from niche-relevant blogs, SE Ranking helps you identify these sites and initiate similar collaborations.

You can easily identify your competitors’ top-performing backlinks and replicate their strategies.

Apart from these, you also get:

• Keyword research and SERP tracking: This feature tracks keyword rankings globally and locally across multiple devices and search engines.
• Link quality analysis: This tool helps you evaluate the quality of your backlinks using metrics like domain trust, link relevance, and spam score. 
• White label reporting: This feature provides detailed reports summarizing backlink health, keyword rankings, and overall site performance.
• Outreach target identification: Get a list of potential link building prospects based on competitor data, industry relevance, and domain authority. 
• Historical data and tracking: Stores historical data for keywords, backlinks, and rankings.

All these features and more make SE Ranking a powerful SEO link building software for both beginners and advanced SEO professionals.

7. Pitchbox

Pitchbox is a very popular outreach and influencer marketing platform designed for SEO professionals, content marketers, and PR teams. 

With Pitchbox, your outreach efforts for link building, guest blogging, and product promotions get streamlined with workflow automation and personalization.

Some of its best known features include:

Automated prospecting

Use specific keywords or niches to identify potential link building or collaboration opportunities. 

You can use it like this:

Say, you are promoting content on “healthy recipes.” Pitchbox can identify food bloggers and relevant websites.

You can then use advanced filters to refine prospects by DA, niche, or region. 

Personalisation at scale

Use this feature to customize outreach emails using dynamic fields like name, website, and past interactions.

This is an excellent feature where the tool generates personalized emails in bulk while maintaining a personal touch, like incorporating specific references to the prospect’s content for higher response rates.

Other features include:

• Campaign workflow automation: Automates the entire outreach process, including follow-ups based on recipient behavior.  
• Integration with SEO tools: Seamless integration with popular SEO tools like Ahrefs, Moz, SEMRush to pull domain metrics like DA, DR, and spam score.
• Relationship management (CRM): Tracks interactions with prospects and maintains a database of past campaigns.
• Team collaboration: Role-based permissions for multiple team members to collaborate on campaigns.
• Advanced reporting and analysis: Provides detailed reports on campaign performance, including open rates, response rates, and ROI.
• Influencer marketing: Identifies influencers within your niche for collaboration.

The number one reason for Pitchbox to stand out as a wonderful link building software is its ability to combine automation with deep collaboration.

8. Majestic

In contrast to the other tools mentioned above, Majestic is a specialized SEO link building software focusing primarily on link intelligence. Its proprietary metrics, Trust Flow (TF), and Citation Flow (CF) are particularly used for evaluating link quality. 

Using this tool, you can get comprehensive insights into backlink profiles, thus helping analyze and improve your link building strategies. 

Its major features include:

Trust Flow and Citation Flow

Trust Flow is a measure of the quality of links pointing to a domain based on its association with trusted sites.

Citation Flow is measured by evaluating the backlinks emphasizing quantity over quality.

So, you can easily guess that a site with high TF and low CF is of high quality as compared to a site with low TF and high CF. Because the latter has likely more low-quality links. 

Link context

Provides insights into how links are placed within content (e.g., header, sidebar, or body). Thus, using this tool you can easily determine the weight of a backlink based on whether they are placed within the main content or footer. The former obviously carries more weight than the latter. 

Some of the other features of this great link building software include:

• Site Explorer: Using this tool you get insights into the backlink profile of any domain, including referring domains, anchor text, and link types. 
• Topical Trust Flow: Categorises backlinks into specific topics (e.g., sports, business, health) based on the content of linking sites.
• Bulk backlink checker: Analyze multiple domains simultaneously for backlink insights.
• Historic index: Provides historical backlink data going back several years.
• Link profile comparison: Compares backlink profiles of up to five domains side by side.
• Keyword checker: Shows the most frequent anchor texts used in backlinks.

All these features and more make Majestic a well-loved link building software among SEO professionals. 

9. Mailshake

Mailshake is a specialized marketing and outreach tool that you can use to streamline cold email campaigns, automate follow-ups, and personalize outreach. With an easy-to-use interface and robust automation features, it’s a delight to marketers, sales teams, and link building professionals. 

Cold email campaigns

Use this tool to simplify the creation and management of cold email outreach campaigns. Connect with potential clients, partners, or link building prospects by using the pre-built templates or creating custom ones.

Say, you have created an infographic on sustainable energy. Using Mailshake you can easily send personalized outreach emails to eco-friendly bloggers and websites.

Automated follow-ups

With Mailshake, your follow-up emails can be easily automated. Based on recipient behavior (e.g., no response, email opened, or clicked), this tool sends personalized follow-up emails to increase the chances of conversion. 

Personalization at scale

Merges dynamic fields (e.g., name, company, website) into emails to personalize them for each recipient. This tool maintains a human touch in mass email campaigns which opens the doors for collaboration. 

You can even personalize more than just the greetings. You can easily reference specific content to show genuine interest. 

Some of its other features include: 

• Integration with CRM and Tools: Streamline contact management by integrating with platforms like HubSpot, Salesforce, and Google Sheets. 
• Email deliverability optimization: Tools to improve deliverability rates, including spam checkers and domain warm-up features. 
• A/B Testing: Tests variations of email subject lines, copy, or CTAs to determine the most cost-effective approach.
• Team collaboration: Allows multiple team members to work on the same campaign with role-based permissions.
• Campaign analytics and reporting: Provides detailed metrics such as open rates, click rates, and reply rates.

These excellent features make Mailshake the most loved link building software dedicated to emails among SEO professionals. 

10. Buzzstream

If you are looking for effective link building software for running and managing large scale campaigns, Buzzstream is the name.

It is an all-in-one outreach management platform that you can use to streamline link-building, content promotion, and influencer outreach.

The major features of this tool are:

Contact discovery

This feature is excellent at finding contact information of influencers, bloggers, and website owners.

For instance, if you are promoting a guide on eco tourism in Iceland, you can use Buzzstream to find the contact details of influential travel websites. 

There is also a bulk contact discovery feature you can use to speed up prospecting for large campaigns.

Centralized outreach management

Use this feature to organize all outreach emails, responses, and follow-ups in one place. That way, you can keep communication threads with prospects easily accessible and trackable. 

For example, use Buzzstream to organize all emails sent to editors of high-authority sites thus making sure no leads are missed.

You can use tags and filters to categorize prospects by priority and campaign.

Automated relationship tracking

Using this tool, you can track interactions with prospects, including emails sent, links clicked, and responses received. In short, this tool provides a clear overview of engagement with each prospect. 

Some other features of this tool include:

• Prospect research: This feature gathers detailed data on prospects, such as domain authority, social influence, and site metrics.
• Customized email templates: Provides pre-designed email templates that can be customized for specific campaigns.
• Follow-up automation: Automates follow-up emails based on recipient actions.
• Collaborative campaign management: Allows team members to collaborate on outreach campaigns by sharing notes and assigning tasks.
• Integration with SEO tools: Syncs easily with tools like Ahrefs, Moz, SEMRush for deeper SEO insights.
• Link monitoring: Tracks acquired backlinks to ensure they remain active and are not removed. 
• Advanced reporting and analysis: Provides detailed reports on outreach performance, including open rates, click rates, and response rates.

With Buzzstream, you can easily manage large-scale outreach campaigns with a focus on building long-term relationships.

11. SEMRush

SEMRush is another comprehensive SEO tool widely used for content marketing and link building.

Using this tool you can identify opportunities, see what your competitors are doing, and plan and manage your outreach campaigns accordingly. 

Some of its well-known features include:

Backlink analysis

Explore your competitor’s backlink profile and see what their link building strategies are. 

Analyzing your competitors’ backlink profiles will give you the idea and opportunity to create a similar strategy and replicate their backlinks from high-authority domains. 

Backlink audit tool

Use this tool to see which links to your site are toxic and could harm your site’s ranking. SEMRush has the Google Disavow tool integrated within it with which you can flag potentially harmful links. 

Link building tool

This tool suggests backlinks from high-authority domains, tracks outreach status, and auto-completes email templates to make your backlinking efforts easier and more effective. 

Some of its other features include:

• Bulk backlink analysis: With this tool, you can analyze multiple domains or URLs and compare your backlinks with your competitors. 
• Competitor analysis: Use this tool to see where your competitors’ backlinks are. 
• Content optimization: Optimize your content and earn backlinks with this tool. 
• Monitors new and lost links: This tool can help you identify new backlinks gained and links lost over time. 

These and many other features make SEMRush a great link building software among professionals. 

12. Moz

Looking for a comprehensive SEO tool with robust features like site optimization, competitive analysis, and link building? Moz is the tool you can trust. 

This tool is particularly known for its metrics like Domain Authority (DA) and Page Authority (PA). 

Using this tool is easy and helps marketers get good insights into link building opportunities. 

Some of its more popular features include:

Domain Authority (DA) and Page Authority (PA)

These two proprietary metrics from Moz measure the strength and ranking potential to a website or webpage. 

As an SEO professional, you can reach out to high DA websites to gain high authority backlinks. 

Link explorer

This tool helps you analyze the backlink profile of your website or of your competitors. 

Much like Ahrefs, you can use Moz to check your competitor’s backlink profile, find links from high-authority sites, and pitch your content for backlinks. 

Spam score

This score measures the likelihood of a domain being penalized by search engines due to low-quality backlinks. 

Use this feature to find out and remove connections with spammy sites with high spam scores, ensuring compliance with Google’s guidelines. 

Some other top features of Moz include:

• Keyword explorer: Provides insights into search volume, keyword difficulty, and click-through rate (CTR) potential. 
• Link building campaigns: Campaign tools track link building progress over time. 
• Competitor analysis: Provides insights into competitors’ link building strategies and site performance. 
• Anchor text analysis: Identifies the most commonly used anchor text in a backlink profile.
• On-page optimization recommendations: Offers actionable insights to optimize content for target keywords.

These and other features make Moz a valuable and loved link building software among SEO professionals.

13. CheckMyLinks

CheckMyLinks is a browser extension designed for web developers, marketers, and SEO professionals to quickly scan web pages for broken links. 

You can use this tool to build your link building strategies like broken link building, ensuring link hygiene on your websites, and optimizing user experience. 

Some of the features that make this tool a popular use include:

Broken link detection

Use this tool to quickly identify all broken links on a webpage. After finding one on a page, you can pitch your own content as a replacement. 

Easy to use Chrome extension

It is a lightweight browser extension available exclusively for Google Chrome. With a one-click feature, analyze any webpage directly from the browser. 

Supports multiple link types

Scans both internal and external links on the webpage. You can use this feature to quickly determine whether both on-site navigation and external references are intact.

Other functionalities of this tool are:

• Enhances broken link building strategy: Highlights broken external links that can be replaced with your relevant content. 
• Saves time and effort: Process links on a webpage faster than manual checks.
• Compatible with resource pages: Performs particularly well on resource-heavy pages containing numerous external links.

This is a quick action toolbar that you can use to quickly identify broken links that can help you in your link building strategy. 

14. Linkody

Linkody is a specialized backlink monitoring and management tool designed for SEOs, marketers, and business owners. 

It offers real-time updates, allowing you to have detailed insights into backlinks, and helping manage disavow lists. 

Some of its more popular features include:

Backlink monitoring

Monitor your or your competitor’s backlinks and identify if your links are live, broken, or removed. 

Disavow file management

Simplifies the process of creating and managing disavow files to submit to Google. 

Integration with Google Analytics

You can easily integrate this tool with Google Analytics for detailed traffic signals. 

Some other popular features of Linkody include:

• Anchor text analysis: Breaks down the anchor texts used in your backlink profile.
• Email alerts: Sends notifications for changes in backlink status.
• Link metrics and insights: Provides detailed metrics such as Domain Authority (DA), Spam Score, and link type (follow/nofollow).
• While label reporting: Generates customizable reports with your branding.

This link building software is packed with these and more powerful features making it a favorite among SEO professionals.

15. Screaming Frog

Screaming Frog can crawl websites and deliver comprehensive insights about on-page and technical SEO factors. 

The primary features of this tool include:

Comprehensive site crawling

Crawls websites to extract and analyze URLs for technical SEO issues. 

For instance, using this tool you can audit a client’s 10,000-page e-commerce website, identifying pages with missing meta titles or descriptions. 

Use this tool to schedule regular crawls to make sure your site remains technically optimized. 

Broken link detection

Identifies all internal and external broken links on a site. 

If you are a blogger, you can use this tool to locate 404 errors, such as broken affiliate links in older posts which you can replace with active alternatives. 

XML Sitemap generation

Creates XML sitemaps tailored to your site’s structure. A great way to use Screaming Frog is to exclude certain features or filter URLs for inclusion based on criteria like noindex status.

Other features of this tool include:

• Metadata analysis: Analyzes metadata such as titles, descriptions, and headers for optimization issues.
• Page speed insights integration: Integrates with PageSpeed Insights to assess and report performance metrics.
• Redirect chain and loop identification: Detects redirect chains and loops that can affect crawlability and link equity.

Mainly a site crawler, this link building software gives a thorough insight into technical SEO to make your site more search engine friendly. 

16. Scrapebox

Scrapebox is a multipurpose SEO tool best known for its automation features in link building, keyword research, and site auditing. 

Some of its extraordinary features include:

Keyword scraping and research

This feature is used to scrape massive keyword lists from search engines and related tools. 

If you are a blogger and looking for blog topics, you can scrape long-tail keywords related to ‘vegan recipes’ and use Google to find relevant blog topics. 

Bulk URL harvesting

Harvests URLs from search engines using specific queries or footprints. 

For example, you can gather a list of ‘top 100  tech blogs’ using Scrapebox’s search query footprint feature for guest post opportunities. 

Some other great features of this tool are:

• Comment finder and poster: Automates finding and posting comments on blogs.
• Broken link building: Identifies broken links on a website.
• Backlink checker: Use this feature to verify backlinks for status, dofollow/nofollow attributes, and anchor texts.

These and many other exquisite features make Scrapebox a great link building software loved by professionals. 

Final Words

Link building software are essential to maintaining a healthy backlink profile and running successful backlink campaigns.

Not all software come with similar features. So, you may have to use multiple software solutions to effectively manage and monitor your backlinks. 

The above comprehensive list of tools discussed with their features is aimed at making your task of software selection easier. 

Choose from the list and make your backlink campaign a successful one. Happy linking.

For an effortless link building experience, you can always connect with us. 

FAQs

What are the primary benefits of using link-building software in SEO?

Link-building software simplifies and automates processes. These may include tasks such as identifying high-quality backlink opportunities, conducting outreach, tracking backlinks, and analyzing competitors. 

Is link-building software suitable for small businesses or only for large enterprises?

Link-building tools are suitable for businesses of all sizes. Small businesses can benefit from affordable options like Linkody for tracking backlinks or CheckMyLinks for broken link analysis. Large enterprises may need more elaborate and feature-rich tools like Pitchbox or BuzzStream to scale their outreach campaigns.

Can these tools completely replace manual link-building efforts?

While link-building software automates many tasks, manual efforts remain crucial for several tasks such as personalizing outreach emails, building relationships, and creating high-quality content that naturally attracts links.