An editorial link is a naturally earned backlink from authoritative content without paid placement, boosting SEO trust and domain authority.
What Is an Editorial Link?
An editorial link is a backlink that a website earns organically when another website cites, references, or links to it within high-quality, editorial content. These links are not paid for, requested, or manually placed—they’re given based on the value of the content itself.
Think of it like getting a shout-out in a news article or expert blog post because your content is genuinely helpful or informative.
Why It Matters in SEO:
Editorial links are one of the most valuable types of backlinks in SEO because they’re:
- Hard to manipulate
- Trusted by search engines
- Often come from high-authority domains
They send strong signals of credibility, trust, and relevance, which helps improve rankings and visibility.
How to Earn Editorial Links:
- Create link-worthy content: original data, expert insights, case studies, infographics
- Leverage digital PR to get featured in media and top blogs
- Network with industry writers and journalists
- Offer quotes or expert commentary for articles
- Keep content updated and optimized for relevancy
Example:
A marketing blog publishes a roundup of the best SEO tools and links to your tool because of a detailed case study you shared. That’s an editorial link.
